Why Social Media Is Essential for Your Business
Increase brand awareness
With nearly half of the world’s population using social media platforms, they are a natural place to reach new and highly targeted potential customers.
Humanize your brand
To connect with customers and potential customers you’ve got to show the human side of your brand. The ability to create real human connection is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
Establish your brand as a thought leader
No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader – the go-to source for information on topics related to your niche.
Stay top of mind
Social media gives you to the opportunity to connect with followers every time they log in, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.
Increase website traffic
Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.
Social media offers an easy way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.
No matter what you sell, social media can help you sell it. Your social media accounts are a critical part of your sales funnel – the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing and sales goals.
Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.
As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences. As people share your content with their networks, and their networks follow suit, your content spreads across the internet, getting thousands of shares.
There are millions of potential clients or customers on various social media platforms in South Africa. What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. Sherpa Marketing found that more people follow brands on social media than follow celebrities. On Instagram alone 80 percent of people follow at least one business. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.