What Is a Lead?
A lead is a person who has showed interest in your company’s product or service in some way, shape, or form. As a lead, you’d hear from a business or organisation with which you’ve already opened communication.
What Is Lead Generation?
Lead generation is the process of attracting and converting visitors and prospects into someone who has indicated interest in your company’s product or service. It works on finding unique ways to attract people to your business. It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.
Why Do You Need Lead Generation?
Creating customer enquiries means that your sales pipeline is constantly full of people who want to do business with you. Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Why is Lead Generation Important?
Generating leads is a fundamental point in an individual’s journey to becoming a delighted customer. The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers, businesses must now focus on being found and learn to build continuous relationships with buyers.